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EXOI was at home when i heard the sound of a band troupe. I dint pay heed towards it as I thought it must be from one of the many schools around my home. These schools often train their students with band sets, usually for performance during Independence day or Republic day.

Then as my mom came back from work, she saw the EXO procession. As soon as she entered the house she asked me to come out and watch the procession. Looking at her exitement I also got excited and came out with full of enthusiasm.  The troupe  had crossed our home and had gone a bit further. I could see two huge cartoon characters of EXO, one person playing a huge drum, two playing the bugal, two with smaller drums and a vehicle carrying a huge EXO board and speakers. 

But one person in the group saw us come out of our home. He said “Maam, if you are using EXO and if you can show the EXO bar in your house to us, you can win a gift!!!” My mom and me were now more excited as we were using EXO and had an EXO bar at home. Soon I went into the kitchen, took the EXO dishwash bar and showed it to him. Two more people came to examine if it was actually EXO or some other brand. Finally they agreed that it was EXO!! Now our excitement had increased!! Then a person asked me if I would be comfortable to speak over the mike. I said “NO”. So they took off the mike. Then he asked me “Maam from how many days are you using EXO”. Actually i dint know the answer. My mom prompted me the answer and I answered ” 2 years”. Now he was very happy to hear the answer. Then he said ” Thats very nice maam. Did you know that EXO has anti-bacterial formula? Anyways, in future also please use EXO only”. Then they handed over the gift pack to me and in the mean while they took a pic of me recieving the gift!!

The experience was just awesome and I felt like using EXO only always. Also I appreciate the new and nice marketing strategy incorporated by this company. The strategy surely works!!!!!!

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